Student Learning Outcomes

Learning outcomes for the public relations program

  • Describe the communication discipline and its central questions.
  • Employ communication theories, perspectives, principles, and concepts.
  • Engage in communication inquiry
  • Create messages appropriate to the audience, purpose, and context
  • Critically analyze messages
  • Demonstrate the ability to accomplish communicative goals
  • Apply ethical communication principles and practices
  • Utilize communication to embrace difference
  • Influence public discourse