Associate Professor
Ph.D., University of Tennessee (1993)
M.A., Eastern New Mexico University (1986)
B.S.B.A., Central Missouri State University (1985)
Teaching and Research Areas
Public relations, crisis communication, media analysis
"My teaching and research interests are primarily in public relations. My research at the doctoral level was an analysis of news stories associated with the Exxon Valdez disaster in Prince William Sound; the largest ever U.S. domestic oil spill. My primary research methodology has been content analysis using both human coders and computer coding strategies. However, after five years of teaching and researching in New Zealand, I have developed a deep understanding of critical and interpretive approaches to communication research from a European perspective. I have written articles analysing the sale of electric corporations in New Zealand, the use of public opinion polls in news copy in Australia, and environmental monitoring strategies for public relations firms analysing media coverage of their clients. I am currently working on modelling techniques to measure public relations effectiveness, and I am very interested in studying how public relations constructs social reality in the United States."
Selected Courses
COM 309, COM 379, COM 439, COM 449, COM 513/619, and COM 713
- Office Location:
- Craig Hall, Room 364
- Telephone:
- 417-836-6612
- Email:
- SamuelDyer@MissouriState.edu
- Mailing Address:
-
Missouri State University
Communication
901 South National Avenue
Springfield, Missouri 65897 - Web Address:
- Link