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Why study public relations at Missouri State?

  • Our public relations courses integrate social networking and media applications to prepare you for the trends in today’s communication landscape.

  • Our program incorporates service-learning projects, which provide an opportunity to gain real-world public relations experience while assisting a community organization.

  • Our small student/faculty ratio provides you with smaller class sizes, more faculty attention and valuable student/faculty interaction and advising.

Building beneficial relationships

Public relations professionals build and maintain beneficial relationships between organizations and their various stakeholders, which may include customers, community members, government entities, other organizations and employees. The public relations program prepares you to critically examine and create effective oral, written and online communication that achieves organizational objectives or crisis management goals. The program also focuses on the dynamics of communicating within and on behalf of an organization through both mediated and non-mediated means.

Within the public relations program, the primary areas of study include the following:

  • History and nature of public relations 
  • Writing for public relations 
  • Persuasion, argumentation and presentation skills 
  • Public relations campaigns 
  • Crisis management 
  • Research methods 
  • Design and use of different media 
  • Effective interpersonal communication

For a more detailed outline of the classes required for the public relations major, please view the advising sheet.

Not what you're looking for? Explore other communication programs.